This page provides answers to some of the most commonly asked questions.
Search engine optimization
SEO seeks to increase a site’s visibility in search engines and enhance its value to visitors through topical page design, unfailing HTML tagging, and focusing content on core keywords. This is achieved by altering a number of factors both on and off the page to take advantage of the way that a search engine works.
Keyword Analysis Services
Keyword Analysis is the process of finding the most effective keywords/phrases and the most popular and suitable variations of those phrases for your website.
Code Optimization
Code Optimization is an easy solution, performed by our SEO Specialists, to ensure your code contains the all important meta tags, but no errors. What a search engine spider reads when it visits your site. It is very important that your website’s code is search engine ready and optimized to enjoy good ranking in search engine results.
Search Readiness Report
The Search Readiness Report offers an initial site assessment by our professional SEO Specialists to see if your site is search engine ready. It includes an overall search readiness score, recommended changes, explanations and tips.
Importance of meta tags and title tag
Title tag is the first piece of information used to catalogue (index) your site. Because your title is VERY important in the search engine indexing and ranking process, you need to make your title as descriptive as possible. The Meta tags are always found between the and tags. Search engines use these tags for the sole purpose of indexing and cataloging your website.
Importance of ALT tags
Some search engines will give take this alternative text into account when they rank your website. If a visitor of your website cannot see the images then you should use ALT tags especially if your website contains lots of photos or graphic-image maps at the top of your home page.
Generally, ALT tags look like following:
aspirerankings.com : Professional Search Engine Marketing Company
Make my website more search engine friendly
You should avoid using large amounts of movies, Flash development, JavaScript or visual basic scripting (forms).
If you feel you need to have frames, then it is to basically code a normal page and place it within.
Important Tips to obtain Guaranteed Targeted
Traffic
If you are aiming to get Guaranteed Targeted Traffic for you site then the following are some tips that will do a world of good to achieve your goals.
How does my site get listed on Google?
Sites are indexed by Google and included automatically. The Google spider crawls the web to find sites for inclusion. Paid inclusion of sites is not available in Google, however, it offers advertising space adjacent to the main results, known as Sponsored Listings. Alternatively one can improve and optimize the elements in your site which Google uses to grade websites like Page Rank, Inbound links, Link popularity etc.
Though I am listed in Yahoo and MSN but I’m nowhere in Google SERPS. Why?
Google usually penalizes or bans those sites that use SEO Spam techniques to get higher ranks in the search results by putting those sites into Sandbox. But this phenomenon is only for a short duration of time. You can overcome it with consistent and continuous optimization of web pages. (For more details click Sandbox effect)
Is link building required for SEO?
Yes! Link building is the best and most acceptable method to optimize a website. Getting quality links help in increasing the page rank of the website. Google and all major search engines accord high priority and importance to link popularity as one of the primary criteria for ranking websites.
Can you suggest the steps involved to optimize a website?
There are several steps involved in an optimization process – good and relevant content, appropriate meta tags and keywords, link building, proper html coding, submitting site to major directories and search engines.
Which of the two is better: “one-way” links or “reciprocal links”?
One way links provide you better and faster results than reciprocal links but it may cost you some money. Whereas reciprocal linking is free but time consuming. Worthless reciprocal links can even downgrade your page rank.
Are different anchor texts required for different text links?
Yes! Different anchor texts give a natural impression of your link to the search engines, and they don’t appear as links which have been created using spam technique.
What should I do to attract other sites to link to my site?
Your site should be up-to-date and search engine friendly. Good and relevant content will increase your traffic. You should try to increase the PR of not only the home page but also of the link pages. All these features of your site will not only increase visitors to your site but also attract other sites to link to your site.
Do doorway pages can help in SEO?
Doorway pages are created specifically for SEO and to get high rankings in search engines. But as they are considered to be a spam technique we do not recommend doorway pages.
What are meta tags and do I need them?
Meta tags are items written in HTML code that helps in listing of the websites in search engines. They also play a very significant role in the ranking of your website in search engines. They provide the title, description, and keywords of each webpage of your website which helps the site in securing a good position in search engines result pages.
How many times do I need to submit my website to the Search Engines?
Websites are required to be submitted once. Once your site is indexed by a particular search engine resubmission is not necessary as it will not help you in any way. Resubmission is required only if site is edited like addition of new web pages, addition or modification in the existing pages or alteration of the meta tags of any page within your website.
